NBCU Invests In Mobile Ad Network Greystripe

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NBC Universal has joined Disney in investing in mobile advertising, according to mobile ad network Greystripe.

Greysripe said that GE/NBCU's Peackock Equity Fund has invested $2 million in the company, which delivers advertising to iPhones. Disney's Steamboat Ventures has also funded the company.

Peacock Equity is a $250 million fund focusing on technologies or busineses that fit with NBC Universal.

For example, Universal theatrical A Perfect Getaway, was the first customer for an iPhone ad taking advantage of the phones "acceleration and tilt" functions.