Paramount Pictures will be promoting its upcoming film Zoolander 2 across NBCUniversal platforms with a campaign that spoofs NBC’s “The More You Know” PSA campaign.
Created by NBCU’s in-house Content Innovation Agency, the parody ads feature Ben Stiller, who plays male model Derek Zoolander in PSAs pushing the message “The Outside Matters,” emphasizing the importance of appearance.
The spots — tailored to fit each NBCU network’s audience — will appear on NBC, USA, Bravo, E! and Telemundo, as well as on those networks’ digital and social platforms.
“The combination of the renowned ‘The More You Know’ campaign and Zoolander’s cultural legacy were a natural fit and will make you think about this venerable campaign in wholly new ways,” said Steve Siskind, president of domestic marketing at Paramount Pictures.
Read more, and watch the #TheOutsideMatters video, at broadcastingcable.com.