NBCU Names Deirdre Brennan General Manager of Sprout

Kids TV vet had been VP of content at Corus Entertainment
Author:
Updated:
Original:
DeirdreBrennanRESIZED.jpg

NBCUniversal has named Deirdre Brennan general manager of kids network Sprout.

Sprout has turned over its executive team since the departure of network president Sandy Wax last year.

Related: Sandy Wax Named COO of Lieberman Research Worldwide

Brennan, who had been vice president of content at Corus Entertainment, will oversee oversee programming, marketing and business strategy at the 24-hour service aimed at pre-schoolers. She will report to Frances Berwick, president, Lifestyle Networks, at NBCU Cable Entertainment.

“Sprout is evolving and growing rapidly as we reinvent our business model to an originals-driven brand," Berwick said. "I’m thrilled to have a leader with Deirdre’s unparalleled experience drive this growth phase.”

Read more at broadcastingcable.com.

Related