NBCU Names E! Exec Dolcemaschio President of Cable Reality Studio

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Longtime E! Entertainment executive Steve Dolcemaschio has been named president of the NBCUniversal's reality studio, currently known as Comcast Entertainment Studios.

Reporting directly to Bonnie Hammer, chairman of NBCUniversal Cable Entertainment and Cable Studios, Dolcemaschio will oversee the production studio, which will be renamed in 2012. The studio currently produces shows for NBCU's cable networks including E!'s The Soup, Fashion Police and Ice Loves Coco, as well as The Style Network's Giuliana & Bill and GSN's Baggage.

Dolcemaschio will move from his current role as COO of E! Entertainment over the next several months, with Jay James, executive vice president of development, continuing to lead studio development under Dolcemaschio.

"From the moment I began working with Steve, I've been impressed by his business skills and his operational savvy," said Hammer. "He's the perfect person to help grow the studio into an even more vital resource for innovative programming both inside and outside the NBCUniversal Cable Entertainment family."

Dolcemaschio has been with E! Entertainment for 11 years, the last six spent as COO. Prior to joining E!, he served as COO/CFO for BBDO West in Los Angeles and San Francisco.

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