NBCUniversal communications executive Kathy Kelly-Brown has been named senior vice president, global talent booking, a newly-created role in which she will be responsible for helping to develop strategic, customized publicity opportunities incorporating all of the brands in the NBCUniversal portfolio. She will report to executive vice president Adam Miller.
Working in collaboration with the producers, bookers and talent executives across NBCUniversal, she will assemble comprehensive publicity opportunities for projects such as upcoming film and television premieres, album releases and book launches, NBCU said in a release.
Created as an extension of NBCU’s “Symphony” cross-marketing initiative, the purpose of the newly formed unit is to offer access to a unique combination of appearance opportunities across the many entertainment, sports and news platforms of the company, as well as special event programming, theme park and in-store personal appearances, it said. Brands cited in the release include The Tonight Show Starring Jimmy Fallon, Late Night with Seth Meyers, Today, The Voice, Sunday Night Football, Watch What Happens Live, Access Hollywood and E! News. NBCU encompasses 17 entertainment and news and information cable networks, Spanish-language network Telemundo, more than 50 digital properties, and Universal Studios, which includes the film group and theme parks.
Most recently, Kelly-Brown served as SVP of communications in NBCUniversal News Group. She was responsible for the development and execution of the communications strategy and served as principal spokesperson for the overall NBCUniversal News Group. The NBCUniversal News Group includes NBC News, MSNBC, CNBC and the Weather Channel.
Previously she served as SVP of corporate communications and media relations for NBCU, where she led communication efforts for areas including broadcast and entertainment cable ad sales, government affairs and internal communications. Before that she was VP, NBC Entertainment Publicity.