NBCU Promotes NFL Through Weather Channel, CNBC, Affiliates

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To help celebrate the return of football on Thursday, NBCUniversal is kicking off "Back to Football" week.

All week long, NBCU will feature football-themed programming, including on-site segments with players and NBC Sports commentators, leading up to Thursday night's season opener featuring the defending Super Bowl champion Green Bay Packers playing host to the previous season's champion New Orleans Saints. NBC also begins its Sunday Night Football coverage with the Dallas Cowboys-New York Jets game on Sept. 11.

On Thursday, NBC will send Today's Matt Lauer and the morning show and Weather Channel's Al Roker to report on-site from Green Bay, Wis., including interviews with NBC Sports commentators and features with players. Fourth-hour Today hosts Hoda Kotb and Kathie Lee Gifford will have an NFL-themed segment on Wednesday. On Saturday, the weekend edition of Today will interview one of the analysts for the network's Sunday-night studio show Football Night in America.
Check out NBC Sports Group CMO John Miller talking about the programmer's game plan for promoting the return of  pro pigskin action here.

Other highlights of NBCU's "Back to Football" week include:

Access Hollywood
On Thursday, Access Hollywood will air a behind-the-scenes feature with Faith Hill recording and performing the Sunday Night Football opener, "Waiting All Day for Sunday Night."

America's Got Talent
Talent will incorporate an NFL Kickoff message and "Back to Football" information into the Tuesday and Wednesday broadcasts.

Weather Channel
Roker and Stephanie Abrams will be on-site in Green Bay reporting live for Wake Up with Al and Your Weather Today on Thursday.

Sports-business reporter Darren Rovell will be on-site in Green Bay reporting live for CNBC's daytime coverage on Thursday.

Will report live from Green Bay on Thursday for E! News.

Late-night sports and entertainment show, Titulares y Más, will be on-site in Green Bay covering the Kickoff concert and all the NFL Kickoff news.

NBC Affiliates and Comcast RSNs
Local correspondents will report live from Green Bay on Thursday, feeding content to all 235 local stations and 11 Comcast regional sports networks. NBC affiliates in NFL markets will also help celebrate "Back to Football Friday," by wearing NFL customized jerseys on-air Friday morning.

Read more at B&C here.