NBC Universal will deliver local and national programming and sell local ads that will appear on TV screens at up to 1,000 gas stations, through deal announced Monday with Gas Station TV.
According to the companies, NBCU content will be seen by more than 30 million viewers each month as they fuel up. Each television screen will feature 4.5-minute combination of local and national NBCU content including news, primetime, late night and cable, in addition to Gas Station TV's sports content from ESPN and local weather from AccuWeather.
Under the terms of the deal, GSTV will continue to lead all sales efforts and NBC will be the exclusive local sales agent in major designated market areas.
"As we focus our efforts on key strategic platforms in the alternative media space, gas stations are a top priority," Mark French, senior vice president and general manager of the NBC Everywhere group. "This move mirrors our advertisers' desire for additional scale adjacent to NBCU's premium content, and allows us to provide the capabilities and Nielsen-confirmed metrics that our clients are looking for, while giving our consumers the best content and technology available in the space."
Gas Station TV CEO David Leider added, "We chose NBC as our partner as they are the only major network truly committed to giving their loyal viewers the quality programming they enjoy--and now expect--when they are away from the home."
Gas Station TV, operated by New York-based Destination Media, says it is the only digital TV network at the pump with audience verified is tracked by Nielsen Media Research, reaching more than 1,000 gas stations in 800 U.S. cities, comprising more than 100 DMAs including New York, Los Angeles, Chicago and Philadelphia.