NBCU Readying Launch of Streaming Service That Pays Viewers to Watch - Multichannel
Programmer hopes sampling-focused WatchBack will get viewers hooked to its shows

NBCUniversal is readying the launch a over-the-top service that will incentivize viewers to watch shows with redeemable points and gift certificates.

NBCU doesn’t have a launch date for the platform, which will offer single episodes of its broadcast and cable shows, enticing viewers to sample them and potentially get hooked. The platform would also reportedly offer non-exclusive content from YouTube stars and other internet video creators.

NBCU has registered the domain WatchBack.com, which is currently only populated with the text message, “coming soon.”

Related: Comcast Sees New Path Ahead for ‘Watchable’

News of WatchBack was originally reported by The Information, although NBCU has since confirmed the story.

NBCU, of course, has had a spotty track record in regard to launching streaming services. The conglomerate invested $75 million in niche comedy SVOD site Seeso, only to scuttle the offering after 18 months.

Meanwhile, short-form video platform Watchable, launched in 2015 by NBCU parent Comcast, has never found traction, either.

NBCU does, however, have a 30% stake in SVOD giant Hulu. 

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