NBCU Returning As CES 2010 Broadcast Partner

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NBCU Returning As CES 2010 Broadcast Partner

CNET/CBS Interactive Named Official Online Media Partner

NBC Universal will return to the International Consumer Electronics Show 2010 as the official broadcast partner, and will host a multiplatform content exhibit on the floor of the annual Las Vegas confab.

AT CES 2009, NBCU had a 9,000-square-foot booth http://www.multichannel.com/article/161047-NBC_Universal_Goes_Big_at_CES... where it produced live telecasts for CNBC's Power Lunch and Closing Bell and MSNBC's Your Business, and hosted bloggers from various properties.

The 2010 International CES, produced by the Consumer Electronics Assocation, is set to run Jan. 7-10, 2010. The conference will feature 2,500 exhibitors and CEA expects 110,000 attendees from 140 countries. Also at the upcoming CES, CNET/CBS Interactive will exhibit and serve as the official online media partner.

CEA highlighted two new conference programs aimed at entertainment-industry professionals: Entertainment Technology @ CES, Jan. 7-8, developed with the Entertainment Technology Center at the University of Southern California with sessions on 3D, over-the-top services delivering content directly to CE devices, and trends in mobile entertainment; and "Up Next at CES: Creativity, Content and Cash," focused on addressing the challenges of monetizing new media with panelists to include executives from CBS, Hulu, Nielsen, Sony Pictures Technologies, Tivo and YouTube.

In addition, the CEA noted that the Technology & Engineering Emmy Awards, presented by National Academy of Television Arts and Sciences, will take place for the fourth year at CES at an awards ceremony Thursday, Jan. 7. Among the honorees is Jerry Lewis, to be recognized for his annual MDA Labor Day Telethon.