NBCU Says Profits Are Golden at Olympics

Ad sales top $920M despite 8% viewership drop

NBCUniversal called its coverage of the 2018 Winter Olympic Games as success, delivering a profit despite an 8% dip in viewership.

”We are successful against every important measurement,” Mark Lazarus, chairman, NBC Broadcasting and Sports, said in comments released by the network before the broadcast of the closing ceremonies from PyeongChang, South Korea.

NBCU has been using Total Audience Delivery—which includes cable, digital and streaming-- to measure the viewership of the Olympics. By that measure, NBC dominated its competition averaging about 20.6 million viewers, compared to the 22.4 million averaged by the Sochi games through last Thursday.

NBC primetime alone averaged 18.3 million viewers.

“In today’s media environment, to average approximately 20 million viewers over 18 nights – which is essentially the number of hours for a full season of three primetime shows – is a tremendous accomplishment,” he said. “When compared to the competition, we were more dominant than any Winter Games ever.”

Lazarus said that PyeongChang will be the fourth consecutive Olympics that NBCU makes a profit on.

Read more at B&C.