NBCUniversal has dropped yet another network from its portfolio, pulling the plug on its crime-themed channel Cloo.
The network, which launched in 2006 as Sleuth channel, aired mostly reruns of crime procedural dramas such as Law & Order, Monk and Psych. NBCU pulled the plug on the channel Feb. 1 due to a lack of MVPD carriage, an NBC spokesperson said. Nielsen universe estimates put Cloo in about 23 million TV homes.
SNL Kagan reports the channel's average license fee was 13 cents per subscriber and that Cloo had the fewest subscriber of any English-language channel in the NBCU group. The Cloo website now redirects to USA Network's home page.
The announcement came the same day NBCU announced that female-targeted Oxygen network would transition into a true-crime branded channel this summer.
An NBCU spokesperson said the Oxygen and Cloo announcements were not related and no NBCU employees were affected by the closure.
The move follows NBCU’s announcement last month that it’s shutting down the linear version of its men’s-targeted Esquire Network, a joint venture with Hearst.