NBCU Teams With Kargo on Mobile Ads in Premium Content

Access to 170 million mobile users offered to clients in upfront

NBCUniversal is working with Kargo to put mobile ads in premium content.

NBCU and Kargo will go to the upfront market together offering one-stop access to more than 170 million mobile users.

NBCU will make its portfolio of mobile properties available to advertisers over the Kargo platform.

"Collaborating with Kargo to create opportunities for advertisers together in a trusted, brand-safe environment will make it easier for mobile marketing campaigns to scale,” said Linda Yaccarino, chairman, advertising sales and client partnerships at NBCUniversal. “Now, we can expand marketers’ reach across the highly valuable mobile environment bringing the best of premium content and audience targeting through one point of sale.”

Read more at broadcastingcable.com.