he 90-year-old Macy’s Thanksgiving Day Parade is jumping into the digital video age, with a boost from NBCUniversal and Verizon.
NBCU is producing a live stream of the parade that will be shot with 360-degree cameras that will be available on Verizon’s YouTube page. Verizon is a sponsor of NBC’s broadcast of the parade and will also be integrated into the streaming coverage.
The streaming presentation will be totally separate from the broadcast, using only footage from the six special cameras along the parade route that give viewers a more up-close look at the balloons, floats and bands.
The coverage will feature a special program hosted by Marlon Wayans and Olivia Culpo, who during the parade will demonstrate the new Google Pixel phone being offered by Verizon.