NBCUniversal has acquired rights from the National Football League to stream Sunday Night Football to mobile phones.
The deal follows a new agreement between the NFL and Verizon, which had had exclusive rights to stream NFL games on phones.
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NBCU has been streaming Sunday Night Football to other digital devices, including desktops, tablets and connect TVs, but next season will be the first when NBCU will be able to stream its games to phones.
The new agreement will allow NBCU to sell national advertising and local affiliate advertising on the mobile stream. The ads NBCU sells will also appear when its games are viewed on Verizon and NFL mobile platforms.
“This is an exciting day for NBC Sports. We have been streaming Sunday Night Football on numerous platforms since 2008, but as a result of this agreement, 2018 will be the first time we can stream primetime television’s No. 1 show on all digital platforms, creating a more seamless viewing experience for NFL fans,” said Rick Cordella, executive VP and General Manager, Digital Media, NBC Sports Group, in a statement. “In addition to fans, this mobile agreement benefits our distribution partners, local affiliates, and advertisers, as it significantly extends SNF’s digital reach.”