A day after AT&T reported steep deceleration for DirecTV Now, NBCUniversal CEO Steve Burke confirmed that growth for upstart virtual pay TV services is indeed “flattening.”
With DirecTV Now adding 342,000 users in the second quarter, subscriber growth for programmers had been largely driven of late by vMVPDs, a category of live streaming services that also includes Dish Network’s Sling TV, Hulu with Live TV, YouTube TV, Sony PlayStation Vue and fuboTV.
In fact, DirecTV Now had been the category’s fastest growing service. But with AT&T ending most of the aggressive promotions it used to sell the platform, subscriber additions fell to 49,000 in the third quarter.
AT&T said it is now in the process of reviewing the service’s skinny bundle offering.