NBCU's Sprout Launches TV Everywhere App

Sprout NOW Offers Live Stream, VOD From Preschooler Network

Preschooler network Sprout said it has launched the Sprout NOW app, giving authenticated subscribers access to a live stream of its programming and full episodes on demand of shows including original series The Chica Show (pictured) and Noodle and Doodle.

The content can be accessed via Sproutonline.com/now and on the app that's currently available in Apple's app store for iOS devices. An Android version will come later this year, the network said. Library episodes series such as Caillou and Sesame Street and U.S. exclusives including Lazytown and Tree Fu Tom are also available.

Sprout said the app's name is derived from the existing Bravo NOW app and is part of NBCU's approach to make its content accessible on multiple platforms. In addition to Bravo and Sprout, other NBCU networks with NOW apps are USA, Syfy, Oxygen and Telemundo.

Content is accessible by subscribers who get Sprout via affiliated multichannel video providers, including AT&T U-verse TV, Bright House Networks, Cablevision’s Optimum TV, Charter, Comcast’s Xfinity TV, Cox Communications, DirecTV,  Mediacom, Time Warner Cable, Verizon FiOS  and Wide Open West (WOW). Sprout's distribution is currently about 55 million subscribers, it said.

“Sprout was originally conceived as a multi-platform destination for preschoolers and their caregivers, and it’s always been a cornerstone of our strategy to ensure our series and content are available wherever families are,” Sprout president Sandy Wax said in a release.  “Sprout NOW delivers on our commitment to provide Sprout’s much loved programming anytime and anyplace.”

“Sprout NOW is yet another example of NBCUniversal’s commitment to TV Everywhere, engaging viewers with quality content on multiple platforms,” Ron Lamprecht, executive vice president, NBCUniversal Digital Distribution, said in the release. “Sprout is now among many of NBCUniversal’s valued networks that offer content to its distribution partners and our viewers wherever and whenever they want it.”