CBS and Turner continue to net ratings gains for the 2014 NCAA Division I Men’s Basketball Championship.
Through the second weekend of the tournament -- which saw Wisconsin, Florida, Kentucky and UConn punch their ticket to North Texas – CBS and Turner Sports are averaging 9.8 million viewers. That puts this year’s tournament on track to have the best viewership since 1993.
The 2014 NCAA tourney moves to AT&T Stadium in North Texas with the Final Four on April 5, with TBS having the telecast honors for the first time this year. Overall top-seeded Florida takes on UConn in the early game at 6:09 p.m. (ET), followed by Wisconsin facing off against Kentucky in the nightcap at 8:49 p.m. (or 30 minutes after the first game).
TBS will air the national broadcast with TNT and truTV airing localized “teamcasts.” Announcers and pregame show hosts for those telecasts will be disclosed this week.