NCC, Charter Team Up in Calif. - Multichannel

NCC, Charter Team Up in Calif.

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National Cable Communications has signed an agreement with Charter Communications Inc.’s Charter Media to handle its national spot-cable-advertising business in the California markets of San Luis Obispo, which is part of the Santa Barbara DMA, and Chico/Redding.

The MSO’s agreement with the spot-cable rep firm is effective with the January flight month, which begins Dec. 29.

In Santa Barbara/Santa Maria/San Luis Obispo -- the nation's 119th-ranked market, with approximately 166,000 ad-insertable cable households -- the agreement enables NCC to give advertisers access to the entire DMA, as the rep also works with Cox Communications Inc.’s Cox Media Services in the remaining area.

With the addition of Chico/Redding -- which ranks 132nd, with approximately 88,000 ad-insertable cable households -- NCC said it now has the ability to sell into 208 of the 210 U.S. DMAs.

Charter also plans to launch an interconnect beginning with the January flight month, combining its homes in Redding and Red Bluff with Comcast Corp. systems in Chico and Oroville. The interconnect will cover the entire market.

"We're very excited about our partnership with NCC," Charter Western-division vice president Derek Hanson said in a prepared statement. "Advertisers are recognizing the tremendous value of the spot cable medium, and NCC delivers easy access to cable television's growing audiences with a top-notch sales staff and the most advanced resources to streamline the process."

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