NCC Notches $1 Billion In Ad Sales


NCC, the ad sales rep of record for owners Comcast Corp., Cox Communications Inc. and Time Warner Cable, has booked $1 billion in annual ad sales for the first time in the firm's history.

The agency also represents all other major U.S. cable operators, allowing it to reach 99% of wired cable homes in every U.S. market.

The agency's sales potential has grown substantially, especially in the last five years, with the creation in major markets of local ad interconnects, that allow single points of contact for potential advertisers; and fully electronic business platforms for ad agencies.

Research firms, such as TNS Media Intelligence, projected cable would be rare among media -- a sector posting growth this year -- citing revenue from advertising in summer Olympics programming across NBC Universal cable networks; and election season advertising.

Greg Schaefer, NCC president, attributed the milestone to hard work of employees, owner cable companies and affiliates: "The confidence and support that our client and ad agency customers have show is a testament to the special value they place on cable television's array of programming, geographic and consumer targeting, and exclusive digital advertising platforms.