NCC Partners in Addressable-Ad Test


National Cable Communications announced Wednesday that its CableLink Interconnects division is joining forces with Visible World Inc. and SeaChange International Inc. to test addressable advertising at its interconnected markets.

That test will start later this month in Albany, N.Y., then expand to the six other CableLink markets in January: Buffalo, N.Y.; Cleveland; Grand Rapids, Mich.; Hartford, Conn.; Providence, R.I.; and Wilkes-Barre, Pa.

The "IntelliSpot" system, developed by Visible World and SeaChange, will enable NCC to simultaneously deliver spots to various geographic zones across television markets, the companies said.

By the week of Jan. 27, clients will be able to target 4 million cable homes, they added.