The agency also represents all other major U.S. cable operators, allowing it to reach 99% of wired cable homes in every U.S. market.
The agency's sales potential has grown substantially, especially in the last five years, with the creation in major markets of local ad interconnects and fully electronic business platforms for ad agencies.
Research firms, such as TNS Media Intelligence, projected that cable would be a sector posting growth this year — rare among media — citing revenue from advertising during the Summer Olympics across NBC Universal cable networks, as well as election season advertising.
Greg Schaefer, NCC president, attributed the milestone to hard work of employees, owner cable companies and affiliates.
“The confidence and support that our client and ad agency customers have shown is a testament to the special value they place on cable television's array of programming, geographic and consumer targeting, and exclusive digital advertising platforms,” he said.