In advance of the Senate Commerce Committee markup of a violence research bill on July 30, the National Cable & Telecommunications Association and the Motion Picture Association of America jointly expressed their support for the bill, as well as pointing out that they are not waiting around for the results to address the issue.
“We welcome further academic examination of the reasons behind societal violence, as proposed by Senator Rockefeller, and will continue to be productive partners in the conversation about culture in America," they said in a joint statement.
Both associations early on said they would be part of the conversation about real world and media violence in the wake of the Sandy Hook school shooting tragedy.
But the trade groups also made the point that they were already engaged in providing more educational and parental control tools. "Our industries have a longstanding commitment to providing parents with the resources, education and tools they need to make appropriate family viewing and entertainment decisions. In recent months, we have launched new tools that provide guidance for families on TV and film ratings, TV parental controls, and media literacy resources," they said. "We’re also using new public service announcements airing nationwide; in-theater public service advertising; updated websites at TheTVBoss.org and FilmRatings.com; and a newly released app for mobile use, The TV Boss.”