NCTA Reacts To NAB’s DTV Ad Campaign


Washington— The National Cable & Telecommunications Association issued a strong response to a negative ad campaign launched July 11 by the National Association of Broadcasters.

“Instead of providing a constructive plan to help American consumers move into the digital-TV era, the NAB is continuing its long legacy of pointing fingers at others and looking for government handouts to help compensate for their own failure to compete in the marketplace like everyone else,” said NCTA spokesman Brian Dietz.

The NAB took out ads in Roll Call and The Hill that pictured a remote control showing just the words “on” and “off.”

The ad makes allegations that MSOs won’t let subscribers see TV stations’ new digital services.

“They want you to see what they own or produce themselves,” the ad said. “They claim they lack the capacity to carry these additional channels. That’s just not true.”

The NAB evidently timed the attack to coincide with last Tuesday’s Senate Commerce Committee digital TV hearing.

“While the cable industry has invested nearly $100 billion to bring consumers into the digital-TV and broadband era, broadcasters have spent hundreds of dollars taking out advertisements with plainly false allegations. It’s time the broadcasters tell Congress how they will move the digital transition forward and stop using these delay tactics,” Dietz said.