Pac-12 Enterprises has signed a multiyear pact with the National Cable Television Cooperative for carriage of seven college sports networks and attendant TV Everywhere access.
The pact, financial terms of which were not disclosed, is the first major affiliate agreement signed by Pac-12 Enterprises, the content and multiplatform media company for the collegiate conference that bears its name, since the Pac-12 Networks were announced last July. At that time, Time Warner Cable, Comcast, Cox and Bright House Networks made a commitment to launch the national Pac-12 Network feed, as well as the six other regional services that mirror the conference's footprint. Through the four charter affiliates, Pac-12 Networks are expected to reach more than 40 million households before their Aug. 15 kickoff.
The deal with the NCTC is a master agreement whereby NCTC's 900 cable operators and other providers can opt into the group's deal for the seven networks, including the regionals in Northern California (Stanford and Cal); Southern California (USC and UCLA); Oregon (Oregon State and Oregon); Washington (Washington State and Washington); Arizona (Arizona State and Arizona); and Mountain (Utah and Colorado) areas.
Encompassing 850 live events annually, content includes football (35 games), basketball (120 men's contests) and myriad Olympic sports that member schools are renowned for worldwide.
Additionally, NCTC members will have access to all of the Pac-12 Networks live programming through TV Everywhere on the NCTC's WTVE and other industry platforms by authenticating their service on various connected devices.
There could be wide support for the Pac-12 offerings. An NCTC spokesman indicated that upon informing members about the negotiations,many responders asked "How soon? "
"NCTC is pleased to offer our members this agreement with the Pac-12 Networks. We're confident that members will be excited to offer their customers the high-quality events and programming featuring the great Pac-12 teams and dedicated student-athletes that are at the heart of collegiate sports," said Rich Fickle, NCTC president and CEO in a statement announcing the agreement.
Noted Pac-12 Enterprises president Gary Stevenson: "Pac-12 institutions are home to a nation-leading 451 NCAA championships and it is extremely important for us to be able to share the tradition and excellence of the Pac-12 to a much wider audience. Through our partnership with NCTC, we now have the opportunity to bring the Pac-12 Networks and all of our great content to more fans and alumni across the country. This is a milestone moment and we're very excited about it."