TiVo Inc.’s digital-video-recorder service is now available as a stand-alone option for subscribers to the National Cable Television Cooperative’s more than 1,000 independent cable operators under terms of a deal announced Monday.
The NCTC said its member operators can elect to independently market the TiVo proprietary technology, brand and service to customers, in addition to services currently provided, in areas where DVR technology was previously unavailable.
The NCTC represents more than one-half of the country’s cable systems.
“We are thrilled to announce this agreement with TiVo, which is undeniably the best-in-class DVR on the market today," NCTC CEO Michael L. Pandzik said in a prepared statement.
“We know that the way consumers watch and access home entertainment has evolved because of TiVo, and we believe that through our partnership, we will help our member companies to provide the technology that enables customers to watch what they want when they want on TV,” he added.
“This program with the NCTC -- which reaches hundreds of operators touching millions of customers -- provides a very fast way to get TiVo into the hands of millions of cable subscribers,” TiVo executive vice president and general manager, consumer division Brodie Keast said in a prepared statement.