NDS announced a deal Tuesday with TNS Media Research to develop and market a set-top-based audience measurement solution for digital TV operators.
The service will be available through NDS Dynamic, a new suite of advanced-advertising applications for operators, and the TNS Media Research Return Path Data audience measurement service.
The companies said the jointly developed service will be able to poll large sample sizes on an opt-in basis, capturing all viewing activity for live, time-shifted and interactive services. TNS and NDS said they already work together in a number of audience measurement services globally.
The NDS Dynamic suite provides three applications: audience measurement; targeted advertising, to replace broadcast ads with targeted ones according to household profile or other factors; and interactive advertising, including telescopic ads that allow linking with longer-format content.
NDS said it will demonstrate Dynamic for the first time at IBC 2008, Sept. 12-16 in Amsterdam.