The debut of Sarah Palin's reality series on TLC was big like the state it covers.
The first installment of Sarah Palin's Alaska on TLC drew 4.96 million viewers, the most ever for a new show on the Discovery Communications' service, supplanting the bow of What Not to Wear in 2003.
The series, featuring the former vice presidential candidate and governor in the wilds of the U.S.'s largest state, panned a 3.5 household rating according to fast national numbers from Nielsen. It also attracted 1.1 million women 25 to 54, a key demographic category for TLC. Elsewhere, Palin drew 1.8 million adults 25 to 54 and 1.6 million adults 18 to 49.