NECN Becomes People Meter Client


New England Cable News has signed a six-year agreement to become Nielsen
Media Research's second local People Meter subscriber in Boston, an NECN
spokeswoman confirmed Thursday.

AT&T Broadband became the researcher's first local People Meter client
last April. No local broadcast television stations have signed on yet.

The sample size for what Nielsen calls a 'demonstration,' rather than a
'test,' is projected to grow from 420 households last May to 600 in August, the
research firm's executives have said.

Until now, Nielsen's local demographic ratings were compiled through a
combination of its long-running set-tuning meters and diaries.