NESN Nets Top Game 3 Ratings with Bruins-Red Wings

April 22 Telecasts Delivers 12.7 Mark in Boston DMA

As the Boston Bruins moved ahead of the Detroit Red Wings in their opening round NHL playoffs seried, NESN netted the best Game 3 in its history.

The RSN, which is celebrating its 30th anniversary year, netted a 12.7 rating in the Boston DMA with its presentation of the Bruins’ 3-0 win over the Red Wings, according to Nielsen data. The April 22 telecast also marked NESN’s second-best delivery for a game that was not a series-clinching contest, behind only another Original Six matchup, a double-overtime affair against Montreal in 2012 that garnered a 12.9 mark in the Hub.

Tuesday’s telecast stands at the 10th best Bruins playoff rating in NESN history. NESN’s highest-rated Bruins game ever was Game 7 of the 2012 Eastern Conference Quarterfinals on April 25, 2012 against the Washington Capitals, which garnered a 19.6 rating/31 share in the Boston DMA.  The top eight Bruins ratings in NESN history were all clinching scenario games (five Game 7s, two Game 6s and one Game 4 from the 2011 Conference Semifinal sweep of the Philadelphia Flyers).

NESN’s first round Stanley Cup Playoff coverage continues Thursday night with Game 4 in Detroit. Pre-game coverage begins on NESN at 7 p.m.