Gospel Music Channel will promote the third season of its singing competition series Gospel Dreams, and reward some of its most recent Comcast affiliates, with a series of local promotional events throughout New Jersey.
The "Gospel Dream Bus Tour" is scheduled for 11 churches and malls throughout the Garden State, beginning March 29.
Auditioners for the cable series will be solicited for the show throughout the tour, and one participant will go to the on-air version, according to Angela Cannon, director of affiliate marketing for the channel.
The bus will also stop at three Comcast offices: the Voorhees call center, the Comcast-Union office and the regional headquarters in East Windsor. GMC will award the affiliate with premium items and the office stops will give Comcast employees a chance to audition, too.
At each stop, amateurs will audition and receive a DVD of their performance, while Comcast signs up visitors for a chance to win a plasma TV provided by the operator or an iPod from the channel. Comcast will also market its products at the events.
New Jersey will be the only state where the audition tour is born to run. GMC will conduct auditions in other markets, some also in partnership with Comcast, such as Chicago (recently concluded), Atlanta, Phoenix, Los Angeles and Miami. GMC has been contacting churches in those markets, as well as Christian radio stations, to publicize the audition stops in all locations.
Cannon is enthusiastic about the potential turnout for the New Jersey tour. The effort has yet to be publicized, but already 29 people have found the tour landing page – Gospelmusicchannel.com/gospeldream, and have signed up to audition, Cannon said.