U.S. Internet users viewed 10.1 billion online videos in February—up 66% year over year—with Google’s YouTube again capturing the lion’s share of the traffic with 34% of all videos viewed, according to Internet measurement firm comScore.
For the month, nearly 135 million Internet users spent an average of 204 minutes viewing online video, down slightly from January when more than 139 million users watched an average of 206 minutes online. The average online video clip duration was 2.7 minutes for February, compared with 2.9 minutes the month prior.
Google’s sites had 3.6 billion videos viewed, with YouTube.com accounting for 96% percent of those. Fox Interactive Media ranked second with 586 million videos (5.8% share), with 539 million videos served by MySpace.com.
Yahoo’s and Microsoft’s video sites came next, both with 293 million (2.9% each) videos, followed by Viacom Digital (218.0 million), Time Warner sites excluding AOL (132.7 million), Disney Online (130.6 million), AOL (114.9 million) and ABC.com (98.3 million).
Rounding out the top 10 was Comcast, which recently launched the Fancast video-aggregation site, with 92.8 million views for the month.
ABC.com attracted the tenth-largest viewing audience, with 7 million unique visitors, which exhibited heavier-than-average engagement with 51 minutes of online viewing per person (bested only by Google with 109 minutes per user).
ComScore’s Video Metrix measures both streaming and progressive-download video.