Netflix Adds Bela Bajaria

Former Universal Television president and CBS exec joins OTT service as VP of content
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Bela Bajaria, the former president of Universal Television and senior vice president of cable programming for CBS TV Studios, has joined Netflix as its new vice president of content, beginning Nov. 1.

Bajaria will be charged with leading TV and film licensing deals with major studios, as well as overseeing co-productions with networks. Netflix is also giving her oversight of a new team that will develop original, unscripted Netflix programs.

“Bela is a great creative television executive with broad experience and deep industry relationships,” Ted Sarandos, Netflix’s chief content officer, said in a statement. “Having worked closely with her on Master of None and Unbreakable Kimmy Schmidt, we know we have found the perfect executive to lead this new effort.”