Netflix's video-streaming catalog is now available directly through Sony's Bravia HDTVs and Blu-ray Disc players.
The partnership between Netflix and Sony was announced in July.
The Netflix "Watch Instantly" streaming feature, available for no extra charge to most of the company's 11.1 million DVD-by-mail subscribers, now provides some 17,000 titles on demand. Content partners include Starz Entertainment, MTV Networks and ABC and Disney Channel.
Separately, last month Netflix and Sony Computer Entertainment America announced a partnership to enable the streaming feature available on the PlayStation 3 gaming console.
Netflix's Internet video-on-demand service is available on an array of other devices, including Microsoft's Xbox 360, TiVo DVRs, LG Electronics televisions and Blu-ray players, and the Roku Internet set-top box.
The Sony Bravia models now available to instantly stream movies and TV episodes from Netflix include the W5100, Z5100, XBR9, and XBR10 series in 40-inch, 46-inch and 52-inch screen sizes, which are priced from $1,100 to $5,000. Sony's N460 Network Blu-ray Disc Player, listed at $250, is also able to access the Netflix service if connected to the Internet.