Streaming video giant Netflix plans to turn the traditional quarterly earnings conference call on its ear later this month, eschewing the traditional call with analysts and opting instead for a live online video chat with investors.
On July 22 at 3 p.m. Pacific Time, investors will be able to submit questions for Netflix CEO Reed Hastings and chief financial officer David Wells via e-mail and twitter to moderators CNBC reporter Julia Boorstin and BTIG Research media analyst Rich Greenfield.
Questions from investors should be submitted to firstname.lastname@example.org /@RichBTIG or Julia.email@example.com / @JBoorstin. The moderators will incorporate as many questions as time permits into the discussion.
The format is a departure from typical earnings conference calls, where questions are usually asked by analysts who officially follow the company. A Netflix spokesman did not return a phone call seeking additional comment.
Greenfield is one of the most outspoken analysts on Wall Street, and initiated coverage of Netflix in April with a “buy” rating and $250 12-month price target. Netflix shares closed at $247.40 each on July 9, up 2 cents each or 0.01%.