Netflix Hits Brazilian Shores


Netflix on Monday launched a Portuguese-language streaming video service in Brazil, kicking off a 43-country rollout in Latin America and the Caribbean over the next week.

In Brazil, Netflix is offering thousands of hours of movies and TV shows, accessible over a broadband connection via computers, Sony PlayStations and Nintendo Wii consoles for a monthly subscription $14.99 (Brazilian). As it does in the U.S. and Canada, the company is Brazilians a free, one-month trial of the service.

At the end of June, Netflix had 25.56 million subscribers (24.6 million in the U.S., 970,000 in Canada), up 70% from the year earlier.

However, the company expects its torrid growth to slow in the current quarter ending Sept. 30. Netflix also suffered a setback after Starz Entertainment last week said it won't renew their distribution deal, set to expire in February 2012.

Netflix is banking on the international push to keep up its growth profile and to establish a presence ahead of potential competitors.

"We are excited to be bringing Netflix to Latin America and the Caribbean," Netflix CEO and co-founder Reed Hastings said in a statement. "People throughout the region are online in ever-greater numbers and they love movies and TV shows."

Among other content agreements, this summer Netflix inked a deal with CBS to offer broadcast TV shows and content from Showtime Networks series in Latin America and Canada.

Netflix on Wednesday, Sept. 7, plans to launch the Spanish-language version of the streaming service in Argentina (for 39 pesos per month), as well as in Uruguay and Paraguay for $7.99 (U.S.) per month.

On Thursday, Sept. 8, the service is set to come to Chile for 3790 pesos per month and Bolivia for $7.99 (U.S.) per month. Netflix will launch Friday in the Andean region in Colombia for 14,000 Colombian pesos per month while in Venezuela, Peru and Ecuador the price will be $7.99 (U.S.).

Next Monday, Sept. 12, Netflix plans to launch its service in Mexico, Central America and the Caribbean.

In Mexico, the monthly subscription price for unlimited streaming of movies and TV shows over the Internet will be 99 pesos while in the Central America and the Caribbean the price will be $7.99 (U.S.) per month. In the Caribbean region, Netflix will be available in English and Spanish.