Netflix has joined the symbolic Internet Slowdown day protest scheduled for Sept. 10.
The protest is meant to send a message to the FCC to keep the Internet free of fast and slow lanes. For many that means reclassifying ISP's under common carrier regs to make sure there is no opportunity for anti-competitive paid priority.
Netflix argues that the FCC should also regulate paid peering agreements between it and Comcast, AT&T, Time Warner Cable and others as part of its new network neutrality rules.
The protest will feature sites boasting those tail-chasing page-loading icons, but only simulated ones, with no actual slowdown.
The protest has been organized by Demand Progress, Fight for the Future, Free Press Action Fund and Engine Advocacy.
"Participants can take action by urging the Federal Communications Commission and members of Congress to support real Net Neutrality protections," the groups said in announcing Netflix had joined the ranks. "The companies and organizations oppose an FCC proposal that would let Internet companies like Comcast and AT&T discriminate and stifle innovation by favoring content from well-funded companies while slowing access to other websites."
Some others signed on for the protest include, Boing Boing, Cheezburger, Chess.com, CREDO Mobile, Digg, Dwolla, Etsy, Fark, Foursquare, Gandi, General Assembly, iFixit, imgur, Kickstarter, Meetup, Mozilla, Namecheap, The Nation, Netflix, reddit, SendGrid, Thunderclap, Twilio, Upworthy, Urban Dictionary, and Vimeo.