Looking to broaden its international reach, Netflix announced that it will launch its subscription OTT video service in Italy, Spain and Portugal in October.
Netflix said those offerings, which will be localized with subtitles and dubbing, will feature originals such as Marvel’s Daredevil, Sense8, Bloodline, Grace and Frankie, Unbreakable Kimmy Schmidt, and Marco Polo, as well as access to the service’s growing 4K library and Netflix’s kids-focused offering.
Netflix said addition details on pricing, other programming and the full range of supported devices supported in those markets will be announced later. Netflix has also set up a way for consumers there to be alerted when service will be available by submitting their email addresses at Netflix.com.
International expansion is playing a big role in Netflix’s growth strategy, expressing plans to offer its service to about 200 countries by the end of 2016. It’s at 50-plus now.
On the international front, Netflix added 2.6 million international subs in the first quarter of 2015, extending that total to 20.88 million. Netflix expects to add another 2.9 million in the category during Q2 thanks in part to recent launches in Australia and New Zealand.
Netflix added 4.9 million new streaming subs worldwide in Q1, giving it 59.62 million.