Netflix Strikes Licensing Agreement With CW - Multichannel

Netflix Strikes Licensing Agreement With CW

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CBS and Warner Bros. Television Group have announced a licensing agreement with Netflix, which allows U.S. members to view previous seasons of scripted series from The CW's current schedule through the 2014-15 campaign.

The four-year deal also allows Netflix to stream more than 700 hours of previous-season episodes of the network's current and future series, with the rights extending for four years after each show ceases to broadcast on the network. Content will also be made available through electronic sell-through services and authenticated cable providers on a partial-season basis. Financial terms were not disclosed.

Series to be made available to Netflix members include the network's new Ringer, Hart of Dixie and The Secret Circle, as well as returning series The Vampire Diaries, Gossip Girl, 90210, Supernatural, Nikita and One Tree Hill.

Prior seasons of The Vampire Diaries, Gossip Girl, One Tree Hill and Nikita will be available to Netflix members on Oct. 15. Supernatural and 90210 will be available for streaming in January 2012, with this season's slate of programming launching fall 2012.

"This is a forward-thinking agreement for a network whose programming occupies a unique space in the content marketplace," said Leslie Moonves, CBS Corp. president and CEO, in a statement. "It is a model that opens a new door for The CW programming to expand its audience reach through the terrific Netflix service, and creates a brand-new window for CBS and Warner Bros. to be paid for the content we supply the network. It also further illustrates how new distribution systems are providing premium content suppliers with additive revenue streams while still preserving traditional monetization windows."

The CW President Mark Pedowitz noted: "This deal works across multiple levels for us. Not only will we be able to recruit new viewers for our shows through the powerful reach of Netflix, but it also makes The CW an even more attractive option to the creative community."

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