Closing in on 60M Customers, Netflix Remains No. 1 U.S. Streaming Service: Parks

Amazon Prime technically has more members, but Netflix has more users watching video, research company says
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After closing the third quarter with 58.46 million U.S. customers, Netflix remains the country’s No. 1 subscription streaming service, according to a Parks Associates ranking.

Subscription video on demand (SVOD) rivals Amazon Prime Video, Hulu and HBO Now fill in the Nos. 2 to 4 slots.

Parks Associates today released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, based on estimated number of subscribers. Netflix, Amazon, and Hulu continue to hold the top-three slots, with HBO Now and Starz moving into the top five.

Notably, virtual MVPDs Sling TV and DirecTV, which have saw marked growth deceleration in the third quarter, round out the rankings in the Nos. 9 and 10 slots.

“Which company is the leading OTT video subscription service remains a topic of debate,” said Brett Sappington, senior director of research for Parks Associates. “According to our estimates, Amazon has more Prime Members than Netflix has subscribers. However, when you consider only those Prime Members that use Prime Video, Netflix is the largest. Hulu remains the third largest but continues to grow its subscriber base.”

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