At least 10 networks so far have donated more than $2 million in airtime to
New York City's new 'Miracle of New York' public-service ad campaign.
The campaign -- designed to increase tourism in the 'Big Apple' in the
aftermath of the Sept. 11 terrorist attacks on the World Trade Center -- was
created on a pro-bono basis by BBDO New York and placed via OMD USA. Both are
units of Omnicom Group Inc.
The humorous spots feature vignettes in which Yogi Berra is conducting an
orchestra at Lincoln Center and Henry Kissinger is circling the bases at Yankee
The campaign -- which broke Nov. 22 during NBC's coverage of the Macy's
Thanksgiving Day Parade -- is also scheduled to run on Comedy Central's The
Daily Show with Jon Stewart.
The other networks signed to date: NBC's sister cable networks, CNBC and
MSNBC; Discovery Networks U.S.' Animal Planet, Discovery Channel, Discovery
Health Channel, The Learning Channel and Travel Channel; and USA Network.
The networks are scheduled to run three spots per day from now through the
end of the year, BBDO said.
The spots also are being shown on Media Vision's high-definition screens in
the Times Square area.
BBDO added, 'Discussions are also under way' about showcasing the spots at
Bloomingdale's, the Port Authority Bus Terminal and other high-traffic