TV viewers are in for a healthy dosage of Hispanic fare
starting Sept. 15, as networks gear up to mark this year's Hispanic Heritage
On tap for the period, which runs through Oct. 15, are specials
and documentaries, as well as grassroots and marketing campaigns aimed at the
estimated 46.9 million Hispanics living in the U.S.
Special programming includes Discovery en EspaÃ±ol's Sept. 20
premiere of La Marcha de las Uvas. The
hourlong documentary follows the 1966 protest by Mexican-American farm workers
in Delano Fields, Calif., that
led to the rise of labor activist CÃ©sar ChÃ¡vez. The 25-day pilgrimage of
protest was the longest in U.S.
"We are always looking for relevant programming targeting
Hispanics, but we wanted to do something big for this year's Hispanic Heritage
Month; something that inspires viewers," said Discovery Networks Latin
America/U.S. Hispanic director of prodduction Michela Giorelli, executive
producer of La Marcha de las Uvas.
Also in the coming month, Discovery en EspaÃ±ol will premiere Un Continente Tiembla, about some of
the worst natural disasters in such countries as Venezuela,
Other programming highlights include the Oct. 12 debut of Latin Music USA, a four-hour-series
telling the story of Latin music, from jazz and mambo to salsa, Tejano, Chicano
rock, Latin pop and reggaeton. The program, narrated by actor Jimmy Smits, will
also air on Spanish-language network V-me starting Oct. 13.
Promoted as a multi-media event, Latin Music USA
features performances and interviews with Latino artists including Celia Cruz,
Gloria Estefan, Ricky Martin, Fania All-Stars, and Juanes.