Networks Say: Happy Old Year


With two weeks left in 2003, networks are getting a head start on touting projected strong year-end ratings.

Turner Network Television projected finishing as No. 1 in primetime with a 2.0 mark, up 11% from last year, according to an ABC Cable analysis of Nielsen Media Research data from Dec. 30, 2002, through Dec. 14, 2003.
Tied for second at 1.7 are Disney Channel (up 31%), Nickelodeon (flat) and Lifetime Television (down 15%).They’re followed by Cartoon Network, USA Network and Fox News Channel, all tied at a 1.6 rating. ESPN posted a 1.5 rating, follwed by TBS Superstation (1.4), A&E Network (1.1) and The Learning Channel (1.1).

Perennial total-day leader Nick should finish on top again with a 1.5 mark, followed by Cartoon, Disney, Lifetime and TNT, all knotted at a 1.1.

Individually, Sci Fi Channel envisions a record 1.0 in primetime for 2003, up 22%. It also posted an 11% primetime viewership increase among the much-discussed males 18-34.

MTV: Music Television estimates ending 2003 tops among cable networks in its core age group (12-24) for the 12th consecutive year and the 27th consecutive quarter.

And sister network VH1 set viewership records among persons 2-plus in primetime (496,000, up 24%) and total day (272,000, up 28%).

And ABC Cable’s SoapNet rose 33% among women ages 18-34 in primetime and finished ninth among women 18-49.