Nevins: No Radical Programming Changes At Showtime


Showtime's newly named president of Entertainment David Nevins will not
rock the network's successful programming boat, but will be aggressive in
creating new original shows for the pay service.
Nevins, formerly president of Imagine Television, will succeed current Entertainment president Robert Greenblatt, who will leave Showtime after his contract ends in July, according to Matt Blank, chairman and CEO of Showtime Networks Inc.

Nevins, who will be responsible for developing, acquiring and supervising all aspects of programming for all of the Showtime Networks channels, told Multichannel News that he isn't looking to make sweeping programming changes for the network -- which distributes such popular shows as Dexter and Weeds -- but will nevertheless be aggressive in developing new projects for the pay channel.

David Nevins

"I'm not looking to make any radical changes, but we'll look to add shows and continue to create for the future," he said. "I wouldn't specify a particular number [of new shows], but there's no question that I'm not coming in just to maintain the status quo. Ideally you get into a process of continued reinvention, and you keep trying the find the next big thing that pushes the medium forward and that's what I've always tried to do."
Blank said Nevins' work in developing such shows as Emmy Award-winning drama 24, the critically acclaimed Friday Night Lights and Fox's Emmy Award-winning comedy series Arrested Development convinced him that Nevins was a perfect fit for the network.
"We wanted to bring someone who shared the sensibility of Showtime today, and looking at David's work over the years, he's been involved in a bunch of shows that I've been a fan of," Blank told Multichannel News. "I felt that with David that I wasn't talking to someone who I had to explain what we were looking for or what we wanted this brand to be."
As for Greenblatt's departure, Blank said that the former Entertainment president "was ready for another challenge" but his legacy "has us grateful and well-positioned for the company's future."
Greenblatt, who joined Showtime in July 2003, oversaw the creation of such original programs as Dexter, Weeds, Nurse Jackie and Californication.
"During the last seven years, we've managed to reinvigorate Showtime as a vital, attention-getting network, which is now known as a destination for some of the best, most original series anywhere on television," said Greenblatt in a statement. "Showtime's programming line-up is directly responsible for the network's remarkable growth and has brought wide-ranging critical acclaim. I have enormous respect and admiration for everyone at Showtime who have worked so passionately as a team, and I can't thank Matt Blank enough for his unconditional support, his leadership, and his partnership with me every step of the way. I leave exceedingly proud that Showtime now stands as a vibrant, exciting, groundbreaking network and I predict it will remain so for many years to come."