New iPhones Set Sales Record

Apple Unloads 9 Million iPhone 5s and 5c Models on Opening Weekend

Cable’s Emmy winners weren’t the only ones that ended the weekend on a high note.

Apple announced Monday that it sold a record-breaking 9 million new iPhone 5s and iPhone 5c models following its first full weekend of sales.

As a result, Apple said it has already sold out its initial supply of the 5s, though "many online orders are scheduled to be shipped in the coming weeks." Apple also filed an 8-K Monday disclosing that it expects revenue for its fourth fiscal quarter to be near the high end of previous guidance of between $34 billion to $37 billion.

This mixture of news caused Apple shares to jump $28.74 (6.15%) to $496.15 each in early trading Monday.

Apple introduced the iPhone 5c, which starts at $99 with a two-year cell phone contract, and the new top-of-the-line iPhone 5s on September 10. They went on sale on Friday, Sept. 20, in the U.S. , Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the United Kingdom.

Sales of those models handily beat last year’s initial run on the iPhone 5, which sold 5 million units during its first three days of availability.

“The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly. We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone,” said Apple CEO Tim Cook, in a statement.

The company also said more than 200 million iOS devices are now running the redesigned iOS 7, dubbing it “the fastest software upgrade in history.”  

That rapid software upgrade cycle coupled with record shipments of the new iPhones will likley also ensure that iOS remains the platform that cable operators and programmers will target with TV Everywhere apps and upgrades. Among recent examples, Oxygen Media launched its ‘Oxygen NOW’ app for iPhones and iPads and Web browsers last week, ahead of its anticipated October debut on Android-based platforms.