New-Look Trio Bows Tag, Pushes Comedy Envelope


Armed with a new logo and tagline, Trio last week announced its new slate of month-long programming stunts, including a June look at controversial comedy performances.

Trio will unveil its new logo and network tagline — "pop, culture, TV" — during its month-long programming specials, to run under the umbrella moniker "Uncensored Comedy," Trio president Lauren Zalaznick said. The rebranding campaign will hit with full force in July, when the network returns to its regularly scheduled programming.

Zalaznick said the new tagline reflects the 20-million-home network's unique and devoted commitment to the pop arts.

"Trio represents the best of popular culture and the arts on television," she said. "The new logo, tagline and design presentation reflect that."

In June, the network will bow three original specials, including a 90-minute documentary, Uncensored Comedy: That's Not Funny!,
which examines offensive humor, and how comedians deal with the fine line of what's funny and what's acceptable.

Totally crossing that fine line is Sick Humor, a 30-minute special that looks at humor and jokes derived from tragic and current events. Comedian Janeane Garofalo will host Outlaw Comic: The Censoring of Bill Hicks, chronicling the life and career of the little-known, but controversial comedian.

Acquired programming is highlighted by the controversial 1950s show Amos 'n Andy; a rare concert film from comedian Lenny Bruce; and Mr. Wong, a series of animated shorts about a society girl and her 85-year-old Chinese houseboy.