New Nets Take Field During National Show - Multichannel

New Nets Take Field During National Show

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As the cable industry convenes at the National Show in Chicago this week,
there will be no shortage of new-network pitches.

Fledgling services aimed at Latino and German audiences, as well as channels
targeting young women and boxing aficionados, will make the case for carriage by
cable operators.

Young-women targeted iNetwork is planning to debut in the first quarter of
2004.

The independent, general-entertainment service is currently negotiating to
acquire several off-network series for its lineup, according to president David
Armstrong.

Essentially a female version of Spike TV, iNetwork's target audience is women
18-24, a demographic Armstrong claims is underserved by Lifetime Television,
Oxygen and WE: Women's Entertainment, all of which attract older viewers.

Elsewhere, a former In Demand executive is planning to launch a 24-hour
digital channel next spring dedicated exclusively to boxing (http://www.multichannel.com/index.asp?layout=story&doc_id=120485&display=breakingNews).

German TV, aimed at people of that heritage domestically, has hired JTI Inc.
-- a Virginia-based business-development firm representing U.S. firms in Germany
-- to handle stateside cable clearances (http://www.multichannel.com/index.asp?layout=story&doc_id=120461&display=breakingNews).

Looking to reach the burgeoning U.S. Latino population, Satelites Mexicanos
S.A. de C.V., a leading direct-broadcast satellite owner for Latin American
programmers, is offering a nine-channel collection under the Satmex Maximo
banner. Six of the nine Maximo channels originate from Mexico.

Meanwhile, LA TV, which currently reaches 4 million Los Angeles-area
households, wants to extend its reach nationwide.

According to president David Crowe, the initial goal for the bilingual
service -- which airs music videos, celebrity interviews and entertainment news
-- is to gain digital-cable carriage in the top 10 markets by positioning itself
as an alternative to other music-video or pop-culture networks. Its target: the
18-to-34 set.

Simon Applebaum contributed to this story.

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