Lifetime Networks has hired Gena McCarthy as its senior vice president of reality and alternative programming.
McCarthy joins A&E Television Network's women's-targeted programming service from Discovery Channel, where she was senior vice president of development and production and managed the development of several primetime series, including Pitchmen and The Colony.
"We are thrilled Gena is joining the Lifetime team," said JoAnn Alfano, executive vice president of entertainment for Lifetime Networks, top whom McCarthy will report, in a statement. "Gena's long track record of building successful reality franchises in the cable industry is extraordinary, and we look forward to her spearheading our long term unscripted strategy and growth."
McCarthy starts her new job on July 6.
McCarthy's career has alos included a stint as vice president of development and production at We TV, where she created My Fair Wedding and oversaw the network's signature franchises, Bridezillas.