New Sponsors Sign On for ESPN’s X Games

Bud Light, Toyota, Fruit of the Loom Join Roster
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Bud Light and Toyota have joined the list of official sponsors for ESPN’s X Games, which begin June 4 in Austin.

Also sponsoring the event for the first time is Fruit of the Loom.

X Games sponsorship packages include onsite activations, rights to use X Games logos, a media presence during telecasts and in ESPN The Magazine, and positions in X Games digital and social media.

Returning advertisers include the U.S. Navy, GoPro, Harley-Davidson, Monster Energy, 7 Up, DuPont Kevlar, Fram, Oakley and Skype.