Bud Light and Toyota have joined the list of official sponsors for ESPN’s X Games, which begin June 4 in Austin.
Also sponsoring the event for the first time is Fruit of the Loom.
X Games sponsorship packages include onsite activations, rights to use X Games logos, a media presence during telecasts and in ESPN The Magazine, and positions in X Games digital and social media.
Returning advertisers include the U.S. Navy, GoPro, Harley-Davidson, Monster Energy, 7 Up, DuPont Kevlar, Fram, Oakley and Skype.
Read more at broadcastingcable.com.