New TCM Campaign? ‘That’s Classic’


Turner Classic Movies will launch a new branding and tune-in campaign this weekend in art-house theaters in 22 markets.

Running through December, the spots -- featuring the tag line, “That’s Classic” -- will air before movies playing at Landmark Theatres and venues serviced by the Arthouse Marketing Group, according to executives at the vintage film network.

Beginning Monday night, the promos, in addition to running on TCM, will air on sister Turner Broadcasting System Inc. services Turner Network Television, TBS, Cable News Network and CNN Headline News through year-end.