New USA Campaign Touts Volunteerism


USA Network announced Monday that it is launching a new public-service
campaign called "Give Where You Live" to boost awareness about the importance
of volunteerism.

Its public-service announcements -- created by ad agnecy Crossroads
Television, based in New York -- are already in rotation on the network.

In addition, USA said it will support the initiative online and via other
support materials, which it has sent to affiliates.

Give Where You Live is its latest partnership with CityCares, a nonprofit
alliance of volunteer organizations. USA and CityCares previously had joined
forces on a volunteer initiatives inspired by the Sept. 11